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Brainpool TV, a
German television production company has announced a new multimedia
competition show due to start September 2001 that would take  winners
up to the International Space Station under an exclusive contract
already signed with a unit of the European Aeronautic, Defense and
Space Co. (EADS). A news conference, to be held Dec. 12, will
provide further details.
The company said
the pan-European competition in September next year would be run
through television, the Internet and special events, to select a
candidate for the first of seven space flights. Winners for each of
seven competitions planned for the series would be given training to
fly and live in space on separate missions between 2002 and 2008.
Space TV, a
subsidiary of Brainpool, will market the rights to the project. The
company plans to create a global entertainment brand under the name
“Space Commander” to cover the contestants’ selection and the
space trips. Television viewers throughout Europe will be able to
watch as the candidates are selected and then fly into space.
Brainpool plans to create an entire network of additional activities
and marketing projects. One hundred prime-time shows would air in
Germany, and the concept will also be available in Britain, France,
Spain and Italy. Future markets include North America, South America
and Asia.
Astrium, a unit of
EADS, will provide the training as  well
as the trip to the space station.
Kirsten Leun, a spokeswoman for Astrium, said, “We are
taking care of the transport,” adding that the actual flight would
be handled by the Russians using a Soyuz rocket. “There are two
nations with the technology to go into space — the Americans and
the Russians. We are not doing it with the Americans.” 
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