MirCorp Negotiating With Itali-Mir
For November Flight
is in discussions with Itali-Mir, an
Italian company, to send Carlo Vibert to Mir as a guest cosmonaut.
Itali-Mir still has to raise money to pay the US$20 million
fare. Itali-Mir is discussing sponsorships with Italian companies
such as Benetton Group, Luxottica Group and the Mediaset
broadcasting group. The mission could also provide publicity for
the 2006 Olympics to be held in Turin.
proposed mission would launch in November and last two months.
Itali-Mir must make a down payment of up to 15 percent of the
mission cost by the end of June.
considering having culturally focused radio and TV shows broadcast
from the station including shows where the cosmonauts interact
with students. Product promotions might include having Italian
cheeses incorporated into the cosmonaut's diets and information
about products that use technology spun off from space
applications. Luxottica sunglasses, for example, utilize the UV
protection technology found in the cosmonaut's space helmets. The
clothing line could be made from highly stain resistant
Teflon-based fabrics. Some funding for Itali-Mir is coming from
the Health Department of Piedmont, which is putting up US$50,000 -
US$60,000 in support of a voice-control computer project. Another
proposed on-board experiment is to study the effects of Vitamin K,
which can help prevent bone loss, a problem faced by cosmonauts
and by many older citizens.
acts as a facilitator, beginning with the establishment of
business conditions for Mir's use, and continuing through
successful completion of a user's activity on board the station.
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